For Taein Song, a brand identity begins as a portrait. She looks at the people, craft and atmosphere behind a name, then translates them into distinctive lettering and symbols. Her interest in typography starts with the drawn line: its rhythm, weight and ability to carry character.

From independent food businesses to cultural projects, she creates bespoke identities that move naturally between a storefront, an object and a printed page. Each is made to belong to its own world—and to become part of how that world is remembered.